Icon - Arrow LeftAn icon we use to indicate a rightwards action. Icon - Arrow RightAn icon we use to indicate a leftwards action. Icon - External LinkAn icon we use to indicate a button link is external. Icon - MessageThe icon we use to represent an email action. Icon - Down ChevronUsed to indicate a dropdown. Icon - CloseUsed to indicate a close action. Icon - Dropdown ArrowUsed to indicate a dropdown. Icon - Location PinUsed to showcase a location on a map. Icon - Zoom OutUsed to indicate a zoom out action on a map. Icon - Zoom InUsed to indicate a zoom in action on a map. Icon - SearchUsed to indicate a search action. Icon - EmailUsed to indicate an emai action. Icon - FacebookFacebooks brand mark for use in social sharing icons. flipboard Icon - InstagramInstagrams brand mark for use in social sharing icons. Icon - PinterestPinterests brand mark for use in social sharing icons. Icon - TwitterTwitters brand mark for use in social sharing icons. Icon - Check MarkA check mark for checkbox buttons.
You are reading

Studio Visit: Local Blooms, Delivered by Bicycle, from a Charming New York Startup

Search

Studio Visit: Local Blooms, Delivered by Bicycle, from a Charming New York Startup

November 23, 2016

A few years back, recent law school grad Kate Gilman had a novel idea: a flower delivery service that would “empower local growers, provide New Yorkers with fresh blooms, and reinvent a timeless gesture.” So she founded Petal by Pedal, a New York City-based company that sources in-season blooms from local farms (rather than less-than-fresh supermarket flowers, shipped from miles away) and delivers them, charmingly, by bicycle. Just in time for the holidays (imagine a winter bouquet delivered in a snowfall), here’s a look at PxP.

Photography courtesy of Petal by Pedal.

Petal by Pedal Flowers Growing in Field

Above: Gilman partners with local New York State farms, including Rosemeadow Farm, Tiny Hearts Farm, Brooklyn Grange, and her own family’s farm in Sag Harbor, NY. The PxP team visits farms on the weekends to source their favorite blooms.

Petal by Pedal Stems

Above: A selection of stems, picked and ready to be sent to the PxP studio in New York City’s Flatiron District for arranging.

Petal by Pedal Flowers on Table

Above: Gilman and her small team create seasonal bouquets according to “what mother nature has to offer.” Arrangements are available in four sizes: 10 blooms ($65), 16 blooms ($95), 22 blooms ($125), and 28 blooms ($155).

Petal by Pedal Typewriter with Bouquet

Above: A moody fall bouquet, studded with thistles, in the PxP studio. A guide to what’s growing can be found on the PxP website. Photograph by Lawrence Braun.

Petal by Pedal Typewriter

Petal by Pedal Card in Typewriter

Above: Personalized notes to recipients are typed out on a vintage blue typewriter. Photographs by Lawrence Braun.

Petal by Pedal Bouquet in Brown Paper

Above: Flowers are packaged in a mason jar and wrapped in brown butcher paper.

Petal by Pedal Dog with Bouquet

Above: PxP’s resident dog inspects every bouquet before it’s sent out for delivery.

Petal by Pedal Bike Delivery

Above: Bouquets are delivered by bicycle. PxP currently delivers in Manhattan (from 86th Street to the tip of the island), “rain or shine.” Photograph by Lawrence Braun.

PxP also offers workshops and a five-bouquet bouquet subscription service (ideal for those prone to forgetting special occasions).

We think that flowers are most beautiful when they’re in-season and locally sourced. For more inspiration, see our posts:

Have a Question or Comment About This Post?

Join the conversation

v5.0