A few years back, recent law school grad Kate Gilman had a novel idea: a flower delivery service that would “empower local growers, provide New Yorkers with fresh blooms, and reinvent a timeless gesture.” So she founded Petal by Pedal, a New York City-based company that sources in-season blooms from local farms (rather than less-than-fresh supermarket flowers, shipped from miles away) and delivers them, charmingly, by bicycle. Just in time for the holidays (imagine a winter bouquet delivered in a snowfall), here’s a look at PxP.
Above: Gilman partners with local New York State farms, including Rosemeadow Farm, Tiny Hearts Farm, Brooklyn Grange, and her own family’s farm in Sag Harbor, NY. The PxP team visits farms on the weekends to source their favorite blooms.
Above: A selection of stems, picked and ready to be sent to the PxP studio in New York City’s Flatiron District for arranging.
Above: Gilman and her small team create seasonal bouquets according to “what mother nature has to offer.” Arrangements are available in four sizes: 10 blooms ($65), 16 blooms ($95), 22 blooms ($125), and 28 blooms ($155).
Above: A moody fall bouquet, studded with thistles, in the PxP studio. A guide to what’s growing can be found on the PxP website. Photograph by Lawrence Braun.
Above: Personalized notes to recipients are typed out on a vintage blue typewriter. Photographs by Lawrence Braun.
Above: Flowers are packaged in a mason jar and wrapped in brown butcher paper.
Above: PxP’s resident dog inspects every bouquet before it’s sent out for delivery.
Above: Bouquets are delivered by bicycle. PxP currently delivers in Manhattan (from 86th Street to the tip of the island), “rain or shine.” Photograph by Lawrence Braun.
We think that flowers are most beautiful when they’re in-season and locally sourced. For more inspiration, see our posts:
- Studio Visit: Quiet, Moody Flower Studies by Yukiko Masuda.
- Wild Bunch: In the Studio with Floral Designer Tammy Hall in Shropshire.
- Free Spirit Flowers: Romantic Bouquets from Honey Grove.