How to make living with plants extra-easy for urbanities? In an already overgrown industry, Justin Mast saw a new way in: fast, affordable delivery of mature potted specimens in sizes small, medium, large, and extra-large.
Mast is a fifth-generation plantsman: On his father’s side, his Rotterdam-born grandparents worked in greenhouses, and his mother comes from a family of florists. Growing up, he worked in his parents’ Michigan nursery that catered to the trade, then went on study architecture and design. He’s now back in the business: His just-launched company, Bloomscape, sends “living-room-ready” potted plants from the greenhouse to your door, candid care requirements and a help hotline included. The business is based in Detroit—with backing from Shinola’s former marketing chief, among others—and is much like The Sill, jungle version. Join us for a look.
Chinese Fan Palm
The company differentiates itself by shipping healthy, mature plants straight from the greenhouse. (The greenery at big-box stores, they point out, spends weeks languishing in trucks and warehouses before being sold: See our Insider’s Guide to Getting First Dibs on the Best Ikea Houseplants.) And unlike many nurseries that send baby versions of what’s pictured in their catalogs, Bloomscape’s plants are fully grown.
Peruse our guide to Houseplants 101: A Field Guide to Planting, Care & Design for more inspiration, including: