This content was produced as advertising by Gardenista in collaboration with Casper.
New York–based sleep brand Casper built its business on the idea that a sleeper wanting softness and a sleeper wanting support could enjoy the same mattress. They proved the point with their award-winning Casper mattress, which turned the company into one of the fastest-growing consumer brands of all time.
Two years in, Casper set out to learn whether a side sleeper and a back sleeper could enjoy the same pillow. They found the answer was yes, in part because their research showed the notion of sleep positions (and their requirements for differentiated pillows) was a myth: Almost everyone changes sleep positions throughout the night, says Casper, so one perfect size really can fit all.
Above: In its initial testing, Casper tried more than 60 pillow fill materials, including buckwheat (too hard), foam (too hot), and down (too flat).
After more than 18 months, the company landed on a pillow-within-a-pillow design, combining the supportiveness of a foam-style pillow with the plushness of a feather-style pillow. The Casper pillow has a core of low-friction, short polyester fibers to support the head and neck, plus an outer layer of longer fibers for a generous cushion.
Above: The pillow has a two-inch gusset—the fabric panel that runs along the perimeter—so the pillow is deep enough to cradle the head and neck, and the edge of the pillow is just as supportive as the center (for more, read the Casper Pillow Design Story).
Above: The Casper pillow is sheathed in a 100 percent cotton percale cover, which feels cool to the touch all night long. The pillow is made of hypoallergenic materials, has a three-year limited warranty, and ships free anywhere in the US and Canada.
Above: As with the Casper mattress, the company offers a 100-night trial on pillows; if you don’t love your Casper pillow, the company will take it back for a full refund. The Casper pillow is $75 for standard size, $85 for king.
For more on Casper and for a Casper mattress discount code, see Casper’s Perfect Mattress.