Sleep startup Casper abides by the maxim that “our days are defined by how well we spend our nights.” Too true, and a helpful reminder.
In 2014, Casper set out to redefine the sleep category. The company’s model is to first do its homework—reams of it—and then create the one product that will best meet its customers’ collective needs.
Casper’s first product—its award-winning Mattress—sparked a near-revolution in the sleep space. In 2015, Time magazine named the Casper bed one of the year’s best inventions. (Read more in our post Casper’s Perfect Mattress.) The Casper mattress demonstrated that a sleeper who wants softness and a sleeper who wants support could enjoy the same mattress. But can a side sleeper and a back sleeper enjoy the same Pillow?
Casper’s out to prove that the answer is yes.
Above: In its research phase, Casper tested more than 60 kinds of pillows and found major flaws in all of them: buckwheat is uncomfortable, foam gets too hot, and down flattens out and doesn’t bounce back.
After more than 18 months of testing, Casper’s solution is a pillow-within-a-pillow, combining the supportiveness of a foam-style pillow with the plushness of a feather-style pillow. But the Casper Pillow contains neither foam nor down. Its core of low-friction, short polyester fibers supports the head and neck, while the outer layer of longer fibers makes for a generous cushion.
Above: The Casper Pillow has a two-inch gusset—the fabric panel that runs along the perimeter—so the pillow’s springy core will cradle the head and neck, making it equally supportive for all kinds of sleepers. Besides, says Casper, nearly all sleepers change positions throughout the night, negating the supposed need for a special pillow for a side or back sleeper. For more, read the Casper Pillow Design Story.
Above: The Casper Pillow is sheathed in a 100 percent cotton percale cover, which feels cool to the touch all night long. The pillow is made of hypoallergenic materials, has a three-year limited warranty, and ships free anywhere in the US and Canada.
Above: As with the Casper mattress, the company offers a 100-night trial on pillows; if you don’t love your Casper pillow, the company will take it back for a full refund. The Casper Pillow is $75 for standard size, $85 for king.
For more on Casper’s mission to give everyone a better night’s sleep, learn more in Casper’s Perfect Mattress.