After a childhood living on her parents’ plant nursery in England’s West Midlands, florist India Hurst of Vervain Flowers says it’s probably inevitable that she grew up to become a florist. A fourth-generation horticulturalist (her great-grandfather began building wood-framed greenhouses in 1921), Hurst grows and arranges her flowers in studio space carved out of what she describes as her family’s picturesque “tumbling old glasshouses.”
Above: “These tumbling old glasshouses and splitting poly tunnels have been home to my parent’s award winning plants for nearly 40 years,” says Hurst.
Above: “I swore I would never follow my parents’ career after spending my childhood at plant fairs and flower shows moaning about long days surrounded by plants and compost,” says Hurst. “However, I have turned full circle.”
Above: When Hurst launched Vervain, she began in 2014 to grow local British flowers.
Above: Whimsical garden ornaments include a bird cage turned into a plant cage.
Above: Hurst’s family business is Alton Greenhouses. (We’ll be profiling the company’s product line later this week.)
Above: Some of the British flowers that Hurst grows include strawflower, larkspur, yarrow, scabious, nigella, phlox, and snapdragons.
Above: Black growers’ cloth prevents weeds and absorbs sunlight to warm the soil.
Above: Adjacent are the glasshouses are garden beds with seasonal flowers.
Above: A low-tech irrigation system includes garden hoses.
Above: A bouquet of blowsy white peonies.
Above: Translucent poly tunnels protect delicate seedlings from wind, rain, and cold temperatures.
Above: In the florist’s studio: stems and seeds.