Shopper's Diary: That Flower Shop in Shoreditch by

Issue 91 · Roadtrip · September 24, 2013

Shopper's Diary: That Flower Shop in Shoreditch

Issue 91 · Roadtrip · September 24, 2013

London's "it" florist Hattie Fox recently moved her Shoreditch studio, That Flower Shop, from a nearby former blacksmith's digs to a street-front shop at the new Ace Hotel. We can see why:

ace hotel shoreditch london entrancel Gardenista

Above: Photograph by Mark Leary via Flickr.

To see more of the interiors' signature Pacific Northwest grunge-industrial vibe, see our recent post Design News: Ace Hotel Opens in Shoreditch.

Portrait of Hattie Fox of That Flower Shop via Stamp Mag l Gardenista

Above: Florist Hattie Fox, known as "That Flower Girl" in London, has an eclectic client list. Fox has designed headpieces for a Wall Street Journal fashion spread (no, that's not an oxymoron), has planted the VIP area at Wimbledon, and does the regular maintenance work necessary keep container gardens alive on clients' Shoreditch rooftops. Photograph via Stamp.

That Flower Shop in Shoreditch via Flowerona l Gardenista

Above: Photograph via Flowerona.

Fox got her start working for her dad's landscape design business; now she arranges flowers for weddings, delivery, and passersby.

That Flower Shop in Shoreditch via Stamp Mag l Gardenista

Above: Photograph via Stamp.

That Flower Shop Ace Hotel Rooftop Garden l Gardenista

Above: Photograph via That Flower Shop.

Grown on a rooftop in Shoreditch.

That Flower Shop Shoreditch street sign l Gardenista

Above: Photograph via That Flower Shop.

In case you needed directions:


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Headed to London? Visit more of our favorite UK Florists, Restaurants, and Gardens.



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