Icon - Arrow LeftAn icon we use to indicate a rightwards action. Icon - Arrow RightAn icon we use to indicate a leftwards action. Icon - External LinkAn icon we use to indicate a button link is external. Icon - MessageThe icon we use to represent an email action. Icon - Down ChevronUsed to indicate a dropdown. Icon - CloseUsed to indicate a close action. Icon - Dropdown ArrowUsed to indicate a dropdown. Icon - Location PinUsed to showcase a location on a map. Icon - Zoom OutUsed to indicate a zoom out action on a map. Icon - Zoom InUsed to indicate a zoom in action on a map. Icon - SearchUsed to indicate a search action. Icon - EmailUsed to indicate an emai action. Icon - FacebookFacebooks brand mark for use in social sharing icons. flipboard Icon - InstagramInstagrams brand mark for use in social sharing icons. Icon - PinterestPinterests brand mark for use in social sharing icons. Icon - TwitterTwitters brand mark for use in social sharing icons. Icon - Check MarkA check mark for checkbox buttons.
You are reading

Quick Takes With: Alex Crowder

Search

Quick Takes With: Alex Crowder

April 20, 2025

You've reached Quick Takes With..., our weekly column reserved for paid subscribers. To upgrade to a paid subscription—and get access to bonus content like this, and more— head here.

The go-to florist for some of the chicest design shops around (e.g, Roman and Williams, Shop Quarters, Somerset House), Alex Crowder is known for crafting arrangements that feel more poetic than pretty (though they certainly are that, too). She grew up “in the Ozark mountains in Missouri building fairy homes out of sticks, leaves, wildflowers, and mud,” and today, as the founder of Field Studies Flora, she continues to bring that sense of joy and wonderment to her creations.

The only difference is that this time, her playground is the whole New York City region. “We want our work to look like our surroundings in real-time as we source almost-entirely from within a 200 mile radius of the city. This means we get to collaborate with a variety of small and considered vendors from foragers and farmers to gardeners,” she tells us of her Brooklyn-based studio. And, as always, she “aims to champion the weirdest and most wonderful parts of nature that are often overlooked or discarded. Wildflowers, weeds, seed pods, branches, and grass (so much grass!). Rather than making picture perfect arrangements, we strive to echo the ecosystem from which the flowers were sourced.”

Below, Alex gives us a peek into her flower-obsessed brain.

Photography courtesy of Alex Crowder.

Above: Alex moved to NYC in her twenties, inspired by design-forward florists like Amy Merrick and Sarah Ryhanen of Saipua. Photograph by Anastasiia Duvallié.

Your first garden memory:

My grandparents lived on a farm in rural Missouri, where my grandfather’s father had farmed before him. They leased out much of it to corn and soybean growers, but there were a few areas of undisturbed land: a dense forest where I was once hypnotized by a glen full of bluebells, two ponds bursting with cattails and snapping turtles, and the gardens of my great-grandparents, which were overgrown with grass and weeds. Those dilapidated gardens housed lilies and irises encased in grasses and bedstraw with stone borders that had fallen down over time. I’ve been trying to replicate that aesthetic ever since.

Garden-related book you return to time and again:

The Book of Wildflowers by William Joseph Showalter, published in 1924. Showalter’s nature writing is equal parts informative and comedic. We have a copy in the studio that’s wrapped in craft paper to protect the original cover. When people visit the studio who seem as nerdy about plants as we are, I love showing them the color etchings and humorous descriptions of flowers.

Instagram account that inspires you:

@david_zilber.

Describe in three words your garden aesthetic.

Overgrown bug hotel.

Plant that makes you swoon:

Queen Anne’s lace en masse at sunset, or just after.

Plant that makes you want to run the other way:

Monocropped roses for the floral industry. They’re personality-less, straight-stemmed, thornless, with obtrusive blooms and no scent. Their growing is often outsourced to farms in the global south with poor labor practices and little to no regulation on chemical use. This practice is extractive rather than collaborative and is a far cry from the twisted, barbed, and gorgeously-scented beauty of a wild or garden rose.

Favorite go-to plant:

Above: A single cut mountain laurel branch for Roman and Williams. Photograph by Clement Pascal.

Mountain laurel! I’m equally enamored with it as a tree in the woods or as a cut branch for arrangements. There’s nothing quite like its twisted branches that rise and and fall with an almost sensual rhythm. Its sticky geometric cup-shaped blooms make a real impression.

Hardest gardening lesson you’ve learned:

I’m not in control.

Gardening or design trend that needs to go:

Above: An appealingly unwieldy grass arch at the restaurant at Roman and Williams Guild. Photograph by Marco Galloway.

Control! Overly restrained floral or garden designs look strangled and synthetic.

Every garden needs a…

Place for you to sit; to sit for as long as you can and observe the millions of tiny miracles that occur within the natural world. It’s a good balm for uncertain times. Resilience is a wonder to witness.

Favorite hardscaping material:

Stone. I don’t think there is anything more romantic than an ancient dry stack stone wall.

Tool you can’t live without:

My books. The collection we’ve cultivated in the studio library is a favorite tool, for both me and my team. I derive so much pleasure from reading and researching—it greatly informs my work.

Favorite way to bring the outdoors in.

Above: Alex’s arrangement for Somerset House. Photograph by Marco Galloway.

Floristry full stop, to any and every degree. From a single stem in a bud vase on your side table to bowls of lichen around the house, any wink of nature inside reminds us to go back out where we belong. You don’t have to be a florist, you just have to be curious.

Favorite nursery, plant shop, or seed company:

Currently, Altadena Seed Library.

On your wishlist:

A natural swimming pool. [See Hardscaping 101: Natural Swimming Pools.]

Not-to-be-missed public garden/park/botanical garden:

Acadia National Park in Maine. There’s nothing like it. The ferns, the lichen, the stone. It’s prehistoric.

The REAL reason you garden:

Learning and long-term thinking. How will this change with time? It’s so different from floristry, in all the ways I need.

Anything else you’d like us to know? Future projects?

Above: Photograph by Elevine Berge.

Yes! I have been curating a collection of garden and floristry tools for Slow Roads and the first collection comes out on Earth Day. It was an exciting project to work on as a fan of theirs and because it’s a great platform to showcase a more expansive take on “tools.” We included things like favorite out-of-print-books from our collection, a vintage magnifying glass from Hermes, a battery jar as a vase, and macroscopic framed prints from Karl Blossfeldt, to name a few.

Thanks so much, Alex! (You can follow her on Instagram @fieldstudiesflora.)

For our full archive of Quick Takes, head here.

(Visited 1,368 times, 9 visits today)
You need to login or register to view and manage your bookmarks.

Have a Question or Comment About This Post?

Join the conversation

v5.0