Floral designer Sierra Steifman learned her trade on the job. New to New York City, the New Hampshire native worked for an event planner and saw a business opportunity. With a florist friend, she launched Poppies & Posies, a firm that not only plans events but also provides all the styling, flowers included.
That was 111 years ago, and Steifman, now fully immersed in the floral world—and known for her unbuttoned, neo-Dutch-still-life-style arrangements—recently saw a new opportunity: Last April, she introduced a collection of basic tools, seeds, accessories, and kits designed to demystify floral arranging for the home enthusiast. Known as The Floral Society, the line was created in collaboration with design house Aesthetic Movement and the gear is not only useful but beautiful.
Photography courtesy of The Floral Society and Aesthetic Movement.
Canvas Garden Gear
![A cross between a gardening apron and a shoe pocket, The Floral Society Canvas Wall Organizer, \$\145.50, is a catchall that keeps tools tidy and within arm\2\17;s reach. Steifman, who is a new mother, points out that it also works well in kids\2\17; rooms, as well as kitchens and offices.](https://media.gardenista.com/wp-content/uploads/2018/03/the-floral-society-2-733x1100.jpg)
Seeds
![TFS offers its own non-GMO, American-grown seed collection for creating your own cutting garden and growing herbs. Individual Seed Packets are \$5 apiece.](https://media.gardenista.com/wp-content/uploads/2018/03/the-floral-society-7-733x543.jpg)
Floral How-To Kits
![Containing clippers, wire netting, waterproof tape, and instructions, the Arrangement Workshop, \$86, gives starting floral designers the essentials. Companion online videos offer guidance in making \2\20;striking and dynamic modern arrangements that are on par with professional florists.\2\2\1;](https://media.gardenista.com/wp-content/uploads/2018/03/the-floral-society-3a-733x1100.jpg)
![A centerpiece made using Arrangement Workshop components, plus the Floral Society\2\17;s footed Copper Vase, \$6\2 (scroll down to see the vase on its own).](https://media.gardenista.com/wp-content/uploads/2018/03/the-floral-society-3c-733x489.jpg)
![The Wreath Workshop, \$86, contains, among other things, a copper wreath form, wire, and instructions for making inventive seasonal wreaths. Online wreath-making tutorials are also available to kit owners.](https://media.gardenista.com/wp-content/uploads/2018/03/the-floral-society-5-733x1100.jpg)
![A ribbon-hung wreath in progress. The Floral Society\2\17;s 3/4-inch Blush Silk Ribbon with fringed edges comes on wooden spools for \$\25.50.](https://media.gardenista.com/wp-content/uploads/2018/03/the-floral-society-5a-jpg-733x489.jpg)
Vases and Flower Frogs
![A matte-white-glazed Ceramic Hanging Flower Frog Vase, \$56.50, is ideal in the kitchen for holding cut herb sprigs.](https://media.gardenista.com/wp-content/uploads/2018/03/the-floral-society-9-733x489.jpg)
![On the lower shelf the Ceramic Flower Frog Bowl, \$\1\15, sits beside the hanging frog. Above them are Ceramic Flower Frog Vases, in small, \$30, and large, \$46.50.](https://media.gardenista.com/wp-content/uploads/2018/03/the-floral-society-10-733x1100.jpg)
![Peonies and ferns in a Ceramic Flower Frog Bowl.](https://media.gardenista.com/wp-content/uploads/2018/03/the-floral-society-9a-733x1100.jpg)
![A Copper Vase[/product in large, \$95 (shown), works well on an entryway console.](https://media.gardenista.com/wp-content/uploads/2018/03/the-floral-society-11-733x665.jpg)
Also, see Aesthetic Movement’s founders at home in Calm and Collected.
Gearing up? Consult the Gardenista 100: Best Hand Tools. Get started making your own floral arrangements with help from the experts:
- Flower Arrangements 101: A Crash Course for Easy and Elegant Florals
- Cut Flowers: How to Help Hellebores Last Longer
- Rethinking Quince: Styling a Classic Spring Blossom
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