Floral designer Sierra Steifman learned her trade on the job. New to New York City, the New Hampshire native worked for an event planner and saw a business opportunity. With a florist friend, she launched Poppies & Posies, a firm that not only plans events but also provides all the styling, flowers included.
That was 111 years ago, and Steifman, now fully immersed in the floral world—and known for her unbuttoned, neo-Dutch-still-life-style arrangements—recently saw a new opportunity: Last April, she introduced a collection of basic tools, seeds, accessories, and kits designed to demystify floral arranging for the home enthusiast. Known as The Floral Society, the line was created in collaboration with design house Aesthetic Movement and the gear is not only useful but beautiful.
Canvas Garden Gear
An Edible Flower Kit, $38, contains nasturtium, bachelor’s button, calendula, and marigold seeds, and four zinc plant markers.
Floral How-To Kits
The elements in the kit are also available à la carte, including the made-in-Japan Floral Clippers, $66, with coated handles that Steifman says are far more comfortable than their all-metal counterparts, and likely to last a lifetime.
Vases and Flower Frogs
The Floral Society goods are made by “workshops and suppliers in the US, Japan, India, and Sri Lanka: places where we can get the highest quality products at a living wage and a fair price.”
Admiring the setting for these photos? They were taken at the 1790s upstate New York, home of Aesthetic Movement’s Renata Bokalo and her husband, Roman Luba whose apartment we featured on Remodelista: See 17 Affordable Small-Space Solutions from a NYC Creative Couple.
Also, see Aesthetic Movement’s founders at home in Calm and Collected.
Gearing up? Consult the Gardenista 100: Best Hand Tools. Get started making your own floral arrangements with help from the experts: