Floral designer Sierra Steifman learned her trade on the job. New to New York City, the New Hampshire native worked for an event planner and saw a business opportunity. With a florist friend, she launched Poppies & Posies, a firm that not only plans events but also provides all the styling, flowers included.
That was 111 years ago, and Steifman, now fully immersed in the floral world—and known for her unbuttoned, neo-Dutch-still-life-style arrangements—recently saw a new opportunity: Last April, she introduced a collection of basic tools, seeds, accessories, and kits designed to demystify floral arranging for the home enthusiast. Known as The Floral Society, the line was created in collaboration with design house Aesthetic Movement and the gear is not only useful but beautiful.
Canvas Garden GearTFS also offers a Canvas Apron, $68.50, Canvas Utility Tote, $132, and Canvas Market Tote, $59.50, all out of the same heavy-duty cotton detailed with copper rivets.
Floral How-To KitsThe elements in the kit are also available à la carte, including the made-in-Japan Floral Clippers, $66, with coated handles that Steifman says are far more comfortable than their all-metal counterparts, and likely to last a lifetime.
Vases and Flower FrogsThe Floral Society goods are made by “workshops and suppliers in the US, Japan, India, and Sri Lanka: places where we can get the highest quality products at a living wage and a fair price.”
Also, see Aesthetic Movement’s founders at home in Calm and Collected.
Gearing up? Consult the Gardenista 100: Best Hand Tools. Get started making your own floral arrangements with help from the experts:
- Flower Arrangements 101: A Crash Course for Easy and Elegant Florals
- Cut Flowers: How to Help Hellebores Last Longer
- Rethinking Quince: Styling a Classic Spring Blossom