Floral designer Sierra Steifman learned her trade on the job. New to New York City, the New Hampshire native worked for an event planner and saw a business opportunity. With a florist friend, she launched Poppies & Posies, a firm that not only plans events but also provides all the styling, flowers included.
That was 111 years ago, and Steifman, now fully immersed in the floral world—and known for her unbuttoned, neo-Dutch-still-life-style arrangements—recently saw a new opportunity: Last April, she introduced a collection of basic tools, seeds, accessories, and kits designed to demystify floral arranging for the home enthusiast. Known as The Floral Society, the line was created in collaboration with design house Aesthetic Movement and the gear is not only useful but beautiful.
Photography courtesy of The Floral Society and Aesthetic Movement.
Canvas Garden Gear

Seeds

Floral How-To Kits




Vases and Flower Frogs




Also, see Aesthetic Movement’s founders at home in Calm and Collected.
Gearing up? Consult the Gardenista 100: Best Hand Tools. Get started making your own floral arrangements with help from the experts:
- Flower Arrangements 101: A Crash Course for Easy and Elegant Florals
- Cut Flowers: How to Help Hellebores Last Longer
- Rethinking Quince: Styling a Classic Spring Blossom
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