Description from Annie's Annuals & Perennials
Remember those glorious 3’ tall Cinerarias, so pretty and useful in the shade garden? Sadly, they’ve been replaced by horrid miniature “boinky” versions not suitable for more than a party favor. Growing to a proper 3’ tall, the ‘Giovanna’ strain was selected by Jim Ottobre in Inverness for her cool medley of purples, blues, and purple-blues. An excellent choice for difficult-to-grow-anything-in shade garden and even more fab in rich soil. Jim recommends planting them in front of Rhododendrons, amongst ferns and around roses for a gorgeous display. A perennial along the coast and an annual in our hotter areas, it reseeds easily and makes a good cut flower.