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Our Manifesto

If you have a well-designed outdoor space, you'll spend more time living in it. And the more time you're outdoors, the happier you'll be. Here are our rules to live by:

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No. 01

Outdoor space is living space, and should be as carefully considered as any other room in your home.

Matthew Williams Main Street Cape Cod Curving Fence Gardenista Book

No. 02

Curb appeal counts. The experience visitors have as they walk up to your front door makes them feel at home.

filler plants by Matthew Williams

No. 03

Spend on permanence. Investing in quality hardscape materials gives your garden good bones.


No. 04

Plant for the garden you will have five years from now: sow seeds, buy small pots, and trade cuttings. Your patience will save you lots of money in the long run.

John Derian Cape Cod Matthew Williams Gardenista Book

No. 05

A hedge makes a better neighbor than a fence.


No. 06

Buy beautiful tools and you will enjoy using them for a lifetime.

Carroll Gardens Brooklyn Lettuces in Pot Matthew Williams Gardenista-book 2

No. 07

Make the garden part of your daily routine by planting something you can eat for dinner (parsley counts).


No. 08

A dash of color, whether from paint or plants, sets the mood for an outdoor space.

Single Pendant Slatalla Entry Lighting Matthew Williams-DSC-6664

No. 09

The view from your bedroom window should include something that blooms every spring.

Rose Uniacke Indoor Conservatory Garden Matthew Williams Gardenista Book

No. 10

Choose personality over perfection; a little wildness in the garden is a good thing.