ISSUE 45  |  London Calling

The New It Girls: 7 Must-Shop Florists in London

November 10, 2014 5:00 PM

BY Cheryl Locke

Move over, Brooklyn florists. London is home to the new It Girls, who have followings as fanatic as their celebrity and society clients’. Exuberant and frilly or bespoke and minimalist, here are seven of our favorite florists who have something new to say with flowers:

Above: Hattie Fox at That Flower Shop lends street cred to Shoreditch’s Ace Hotel. On any given Sunday, the former art student is as likely to be drinking pints and watching football as she puts flowers in a bride’s hair. Photograph via Monocle.

Above: The backroom of Wild at Heart is bursting with founder Nikki Tibbles’ signature opulent blooms. Tibbles set up shop in 1993, and her business is now a flower empire that boasts a flagship on Pimlico Road, the original shop on Turquoise Island, and a crowded roster of A-list clients including Tom Ford and Jo Malone. Photograph via Frolic.

Above: The mastermind behind Kate Moss’ sylvan fairytale wedding (remember her wedding party’s flower crowns?), Vic Brotherson is a favorite among fashion editors and stylists. A former protege of Nikki Tibbles, Brotherson established Scarlet & Violet in Kensal Rise in 2006. Photograph by Berta Bernad Cifuentes.

Above: At the main entrance of the quintessentially English department store Liberty of London is a glorious stand, supplied by Wild at Heart. For a look inside, see Kendra’s visit in Shopper’s Diary: Liberty of London. Photograph by Kendra Wilson.

Above: Rebel Rebel was started by two friends Mairead Curtin and Athena Duncan in 2001, who have gone on to become silver medalists at Chelsea Flower Show. The design duo champions British-grown flowers, which loyal clients including Stella McCartney and the British Academy of Film and Television appreciate. You’ll find narcissi from the Scillies, iris and anemones from Cornwall, and roses from Essex. Photograph via Ella Doran.

Above: You Don’t Bring Me Flowers is a cafe owned by Lynne Norledge in Hither Green, where you’ll find among the formica tables and tea sets, flowers for sale. Upstairs is a gallery of local artists. Photograph by Emma Tunstill.

Above: Only in London do the crowds come out for fresh flowers. Mobbed every Sunday, the Columbia Road Flower Market  in East London has 60 independent shops with many of the owners second and third-generation flower vendors. Photograph by Christine M. Kim.

For more loveliness happening in London, see Leila’s Way with Fruit and Flowers and our Destinations Guide. And stay tuned: on Friday, Jane stops by Hackney shop Grace & Thorn.