Wild Beauty: Fowlers Flowers in Melbourne, Australia by

Issue 82 · Dog Days of Summer · July 23, 2013

Wild Beauty: Fowlers Flowers in Melbourne, Australia

Issue 82 · Dog Days of Summer · July 23, 2013

Shop owners Lauren Bieber and Tom Crowe find it easy to keep an eye on what's happening at Fowlers Flowers in Melbourne, Australia, because they also own the coffee shop next door. In fact, it was Bieber's desire for a steady supply of fresh flowers to adorn the cafe tables at Mixed Business that gave her the idea to become a florist. But not just any floral designer: Bieber's work stands out for its considered simplicity and natural, direct-from-the-garden look.

Other industries' fortunes may rise and fall, but we'll always need fresh flowers, she says. "Newspapers and banks might go to the computer but this is something you can't replicate—you can't Twitter or Instagram the true feeling of flowers," Bieber recently told Broadsheet.

fowlers flower shop melbourne australia facade via Gardenista

 Photograph via Jesame.

Above: Opened three and a half years ago, Fowlers Flowers is located in the Clifton Hill neighborhood of Melbourne.

fowlers flower shop melbourne australia bouquets and orchids via Gardenista

Photographs via Fowlers.

Above: Bouquets of succulents (left) and potted orchids (right). 

fowlers flowers melbourne australia owner lauren bieber via Gardenista

Above: Photograph by Josie Withers via Broadsheet.

Owner Lauren Bieber creates a bouquet. Her no-fuss approach: re-cut and clean stems; strip leaves, and use a clean vase filled with fresh water; keep out of direct sunlight.

fowlers flowers melbourne australia by Stefanie Ingram via Gardenista

Photograph by Stefanie Ingram.

Above: Fowlers is a decidedly eco-conscious shop: organic waste is shredded and composted in bins filled with worms. Glass and plastic gets recycled.

fowlers flowers melbourne australia clear glass vases on a shelf via Gardenista

Photograph via Fowlers.

Above: Bieber collects recycled glass bottles and tiny terra-cotta pots.

fowlers flowers melbourne australia rose clear glass vases via Gardenista

Photograph via Fowlers.

Above: A single tulip (center) and graceful helleborus (right) in recycled glass bottles. 

fowlers flowers green wrapped pots via Gardensta

Photograph by Stefanie Ingram.

Above: Something about this reminds me of Make Way for Ducklings

fowlers flowers notecards melbourne australia by josie withers via Gardenista

Photograph by Josie Withers via Broadsheet.

Above: Notecards for sale. 

fowlers flowers rosemary and grasses via Gardenista

Photograph via Fowlers.

Above: An unexpectedly harmonious trio: wheat stems, rosemary, and sweet peas. 

Fowlers Flowers shop sign by Stefanie Ingram via Gardenista

Above: Photograph by Stefanie Ingram.

Fowlers Flowers is open from Tuesday through Sunday. For hours and more information, see Fowlers.

  Fowlers Flowers shop map Melbourne Australia by Google via Gardenista

Above: Map via Google.

For more floral design with an Australian flair, see Joost Bakker: A Dutch Eco Garden Genius in Australia.



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