Shopper's Diary: Wild Beauty at Fowlers Flowers in Melbourne by

Issue 32 · Down Under · August 11, 2014

Shopper's Diary: Wild Beauty at Fowlers Flowers in Melbourne

Issue 32 · Down Under · August 11, 2014

Shop owners Lauren Bieber and Tom Crowe find it easy to keep an eye on what's happening at Fowlers Flowers in Melbourne, Australia, because they also own the coffee shop next door. In fact, it was Bieber's desire for a steady supply of fresh flowers to adorn the café tables at Mixed Business that prompted her to become a florist. But not just any floral designer: Bieber's work stands out both for its considered simplicity and its natural, direct-from-the-garden look.

Other industries' fortunes may rise and fall, but we'll always need fresh flowers, she says. "Newspapers and banks might go to the computer but this is something you can't replicate—you can't Twitter or Instagram the true feeling of flowers," Bieber recently told Broadsheet.

fowlers flower shop melbourne australia facade via Gardenista

Above: Opened four and a half years ago, Fowlers Flowers is located in the Clifton Hill neighborhood of Melbourne. Photograph via Jesame.

fowlers flower shop melbourne australia bouquets and orchids via Gardenista

Above: Bouquets of succulents (left) and potted orchids (right). Photographs via Fowlers.

fowlers flowers melbourne australia owner lauren bieber via Gardenista

Above: Owner Lauren Bieber creates a bouquet. Her no-fuss approach: re-cut and clean stems; strip leaves, and use a clean vase filled with fresh water; keep out of direct sunlight. Photograph by Josie Withers via Broadsheet.

fowlers flowers melbourne australia by Stefanie Ingram via Gardenista

Above: Fowlers is a decidedly eco-conscious shop: organic waste is shredded and composted in bins filled with worms. Glass and plastic gets recycled. Photograph by Luisa Brimble.

fowlers flowers melbourne australia clear glass vases on a shelf via Gardenista

Above: Bieber collects recycled glass bottles and tiny terra-cotta pots. Photograph via Fowlers.

fowlers flowers melbourne australia rose clear glass vases via Gardenista

Above: A single tulip (center) and graceful helleborus (right) in recycled glass bottles. Photograph via Fowlers.

fowlers flowers green wrapped pots via Gardensta

Above: Something about this reminds me of Make Way for Ducklings. Photograph by Luisa Brimble.

fowlers flowers notecards melbourne australia by josie withers via Gardenista

Above: Notecards for sale. Photograph by Josie Withers via Broadsheet.

fowlers flowers rosemary and grasses via Gardenista

Above: An unexpectedly harmonious trio: wheat stems, rosemary, and sweet peas. Photograph via Fowlers.

Fowlers Flowers shop sign by Stefanie Ingram via Gardenista

Above: Fowlers Flowers is open from Tuesday through Sunday. For hours and more information, see FowlersPhotograph byLuisa Brimble.

  Fowlers Flowers shop map Melbourne Australia by Google via Gardenista

Above: Map via Google.

N.B.: This is an update of a post published July 23, 2013.

For more floral design with an Australian flair, see Joost Bakker: A Dutch Eco Garden Genius in Australia.



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